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This client boasts a 9% market share, which puts it just ahead of Yahoo! Mail. The last big name in the email client market is Microsoft Outlook. Considering how valuable the email client’s user base is, Yahoo’s new parent company is unlikely to discontinue support for the service. It’s also important to note that AOL recently sold Yahoo to Apollo Global Management for $5 billion. We’re likely to see that migration continues to play out throughout 2021, resulting in a larger market share for both Gmail and Apple Mail. Some recent changes to Yahoo! Mail, such as forcing users to pay if they want to forward emails automatically to other accounts, will likely result in even more users migrating to other clients. Since the early 2000s, Yahoo has shed a large segment of its user base. It’s important to note that a lot of Yahoo’s email market share carries over from the days when the company offered one of the most popular services in the world. It’s true that Yahoo! Mail’s 8% market share is inferior to both Gmail and Apple Mail’s, but that’s still a large figure for a company that’s been in decline for a while now. Yahoo! Mail’s Market Share Is Likely to Slipĭespite Yahoo’s rocky history, the company still holds on to a significant share of email users. Even so, the numbers show that Samsung users prefer to stick with other email clients as opposed to utilizing the manufacturer’s default software. In Q1 2021, it shipped 22% of all of the world’s phones compared to Apple’s 17%.
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Samsung is by far the most popular high-end Android smartphone manufacturer on the market. Gmail, on the other hand, competes more directly with email clients such as: Both Operating Systems (OSs) enable you to use almost any email client you want.Īlthough iOS and macOS users also have multiple options for email clients, they’re much more restricted, and users are more likely to stick to the defaults.
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While you may find it surprising that Gmail isn’t the leader in this area, it’s important to note the wealth of options available to Android and Windows users. Gmail is a close second to Apple Mail in email client market share, with approximately 28% of global users relying on the service. If you’re using an Android device or a PC, you’re probably also using Google’s Gmail app or the service’s web client. That figure may seem high, but it demonstrates how important a user-friendly email client is, which is why it’s no surprise that Apple Mail leads the pack.
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This enables them to open important emails immediately.Īmerican workers spent over five hours per day checking their emails throughout their working hours and free time. It’s also important to note that most users interact with emails on their smartphones instead of desktop PCs or laptops. Despite that massive lead, more iOS and macOS users engage with emails, which is a key takeaway for email marketers. That statistic may come as a surprise - not because Apple Mail is lacking in functionality, but because Android devices hold 72% of the world’s smartphone market share. Email market shares (Source: Litmus Labs ) Around 38% of email users open their messages on iPhones, with 9% using tablets and another 8% using macOS devices. What Is the Most Popular Email Client in 2021?Īpple Mail and Gmail are by far the two most popular email clients in the world.
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